A edição do McDia Feliz registrou a maior arrecadação da história do evento, que é realizado no Brasil pelo MCDonald´s desde 1988. As vendas de Big Mac chegaram a R$ 25,8 milhões em 27 de agosto.
A verba será destinada a mais de 50 instituições de todo o país que atuam com oncologia pediátrica e são lideradas pelo Instituto Ronald McDonald. Projetos educacionais do Instituto Ayrton Senna também serão contemplados.
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